For Sales and Leasing Information
Call: 786-250-5229
Marketing Plan: How We Do It!
Signage
Large, attention getting, FOR SALE or FOR LEASE signs and banners are placed on the building and/or land. Signs are positioned for maximum visibility and impact. And QR Codes on signs provides instant information. Due to Beacon Commercial Realty’s large proliferation of highly recognizable signs throughout Miami, we receive many calls daily.
Pound the Pavement!
This is known as being a “Street Broker!” This is our strongest tool, walking the market. Our Sales Staff is required to be on the street at a minimum of two days a week meeting new clients and putting our inventory into the hands of new prospects. We believe in making personal calls to the clients, sellers, tenants, users, investors and developers who are the most likely prospects for buying or leasing property. Beacon Commercial Realty does not simply sit back and wait for the calls to come in, “We Do Work!”
Direct Mail
An integral part of our marketing effort is a targeted direct mail campaign to potential buyers or renters, investors, developers and the larger commercial, industrial or residential brokerage community. Mailings vary from letters and flyers to postcards, and are followed up by telephone or person-to-person contact.
Advertising
Beacon Commercial Realty’s marketing department advertises the availability of listed property in selected national and international publications.
Website
Our web site includes pertinent information about our company and staff, in addition to a filtered search capability to view one or all of our offerings. Individual listings include photos, detailed information about each property, the brochure, floor plans and mapping.
In-House Promotion
Advance notices, announcement information, brochures and property data sheets are provided to every salesperson on the Beacon Commercial Realty team. All Agents and Staff have walked each property. We pride ourselves on our knowledge of the Product and the Market.
Cooperating Brokers
Beacon Commercial Realty recognizes the importance of working with other brokers, as the number of prospects grows immeasurably with proper promotion to the brokerage community. For every commercial and industrial listing, we publish a brochure and the listings are posted on LoopNet and CoStar. We return our fellow broker’s calls promptly and treat each call with the utmost care and respect! One of our greatest assets is that Beacon Commercial Realty has established great relationships with many other brokerage houses nationally and internationally.
Status Reports
Beacon Commercial Realty communicates regularly with Sellers and Lessors regarding our marketing activities. A thorough analysis of the entire project is performed, and recommendations for any changes in the marketing program are made. Beacon Commercial reports monthly on the activity of the market and our performance.
Internet and Email
We effectively market our properties using the internet, with email and Craigslist, as well as professional real estate web sites like LoopNet and CoStar. These postings expose our listings to both real estate professionals and individuals throughout the world. Finally, our property brochures are cascaded via email daily to prospects and brokers.
Brochures
Brochures are designed to feature a photograph of the property, and include proximity maps and/or layouts of the land and building. The brochures also feature detailed information about each property: address location, square footage, dimensions, zoning, amenities, parking spaces, possible uses, sale price and/or lease rate.
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